International Conference 2025

Negotiating with Asian Markets:
Strategic Relations Today

Engage inclusively with Others and apply effective leadership

Tuesday, 25 November 2025 2:30 PM - 7:30 PM
Centro Svizzero Milan Sala Meili - Via Palestro 2, 20121 Milan

A Unique Opportunity for Entrepreneurs, Managers and Professionals

Practical tools and fresh perspectives to successfully navigate the complexity of Asian markets

Exclusive Masterclass

Intercultural negotiation simulation led by international expert Jack Cambria

Expert Panel

Corporate testimonies and discussion with internationalization professionals

Concrete Strategies

Methods developed by the ISN LAB Research and Study Group for cooperative dialogue

The Current Geopolitical Context

The global landscape is undergoing profound geo-economic changes that are reshaping power balances between West and East. In this context, the ability to negotiate effectively becomes a crucial strategic competence.

  • US–China trade tensions and the Belt and Road Initiative
  • Growing assertiveness of Asian countries in international bodies
  • Asian markets as decision-making centers of the world economy
  • Need for an aware approach to intercultural negotiation
"Understanding cultural dynamics, values and typical negotiation practices of different Asian countries is no longer optional but a determining factor for the success of commercial and diplomatic relations."

Conference Objectives

A high-level training opportunity focused on interculturality and effective leadership

Practical Tools

Provide practical tools for intercultural negotiation in Asian markets

ISN LAB Methods

Share methods and approaches developed by the ISN LAB Research and Study Group

Cooperative Dialogue

Promote the creation of a culture of cooperative dialogue

Experience Sharing

Facilitate exchange of experiences among internationalization professionals

Case Study

Present a case study through a simulation of an intercultural negotiation

Cultural Differences

Analyze how cultural differences can become business opportunities

Agenda

An intensive afternoon structured for a multi-dimensional learning experience

14:00

Registration

Welcome and check-in of participants

14:30

Institutional Greetings

Official opening of the conference

15:00

Presentation of ISN and the ISN LAB Research and Study Group

Introduction to the methods and approaches of the International School of Negotiation

17:00

Tea Break

Break and networking

17:15

Panel "Negotiating with Asian Markets: strategic relations today"

Discussion among experts, corporate testimonies and presentation of concrete case studies

18:15

Panel "Wo&Men Negotiation"

Interviews with entrepreneurs and professionals who stood out for their leadership and ability to overcome challenges and obstacles. Presentation of ISN LAB activities planned for 2026.

19:15

Conclusions

Summary of the work and final considerations

19:30

Networking Aperitif

Informal networking and discussion moment

ISN LAB Team - Research and Study Group

The protagonists of the event and ISN LAB's interdisciplinary work

ISN Scientific Director

ISN LAB Research and Study Group

Lucia Bressan

Lawyer, founder and partner SLB

Lawyer, founder and partner at Studio Legale Bressan (SLB). Specialized in international commercial law, cross-border contracts and strategic negotiations, a pioneer in applying law to information and communication technologies (ICT). Her experience ranges from ICT legal consulting to managing complex operations for international companies in sectors such as technology, construction and infrastructure.

Alessandra Callegari

Supervisor Trainer Counselor

Supervisor Trainer Counselor, coach, trainer, founder and co-director of Collage Formazione. Expert in BioEnneagramma®, Bioenergetics and Gestalt, she supports individuals, couples and groups in personal and professional growth paths using character maps, body work and meditation techniques.

Giuseppa Cavolo

Architect and landscape designer

Architect and landscape designer with teaching experience, active in the Public Administration for the last twenty years in managerial roles, now back to private practice with a diverse background ranging from architecture and landscape to public procurement, European planning, project management and mentoring/coaching.

Mario Cavolo

ISN Partner

ISN Partner, intern at UNECE in Geneva, graduate in “International and Development Studies” at the Geneva Graduate Institute. Specialized in energy and climate policies and multilateral negotiations. Active in climate advocacy as Youth Delegate for Energy and Climate Action for the Union for the Mediterranean and Operations Lead at YES Europe.

Giuseppe Cibelli

MD, Chair of Physiology

MD, Chair of Physiology, Department of Clinical and Experimental Medicine, University of Foggia; Head of the Sports Medicine Unit, Policlinico "Riuniti" Foggia.

Valentina Drago

PharmD, PhD

PharmD, PhD, Managing Director at SCF Market Access & Regulatory Affairs.

Pierfrancesco C. Fasano

Lawyer

Co-founder and Partner at MFSD, Expert at the Mediation and Arbitration Center at the European Patent Court, Partner in Italy of Aria Grace Law CIC.

Giovanna Laforgia

Lawyer, mediator

Lawyer and mediator, ISN Education Coordination Lead.

Fabrizio Lobasso

Deputy Director General

Deputy Director General for the promotion of Italy’s System, Ministry of Foreign Affairs; expert in internationalization and global strategies.

Filippo Martini

Adjunct Professor

Adjunct Professor in Negotiation and Mediation Techniques, University of Ferrara. Growth and Production Lead, Journal for Global Negotiation. ISN LAB Training and Project Strategist.

Flavia Milesi

Asia Business Specialist

Strategic consultant for corporate internationalization with focus on Japan and South Korea. Asia Business Specialist, Kifra & co. sas di Flavia Milesi.

Michele Patella

Innovation Manager

Innovation Manager, founding partner of Audio Innova (spin-off University of Padua), winner of the "Creative AI" WAICF 2023-2024 award.

Francesca Pedrazza Gorlero

Screenwriter and director

Screenwriter and director, producer at Symbio Studios, trainer and Video Lab.

Vittoria Poli

Co-founder, ISN S.r.l. Partner

Lawyer and mediator, co-founder and ISN S.r.l. Partner, Training and Development Director, ISN Model© trainer.

Giuseppina Orenz Soprani

Senior Advisor Luxury Real Estate

Senior Advisor at Santandrea Luxury Houses & Top Properties; from architecture studies to the rigor of the stage, actress and host across national theatre, cinema and TV; since 2003 in luxury real estate as consultant and mediator for developers, institutions and funds; since 2009 senior advisor across traditional market and projects including CityLife.

Panel Guests Negotiating with Asian Markets:

strategic relations today

International experts and professionals in internationalization

Joon-Young Choi (Mr.)

Business Developer Italy–Korea

Started as an Italian–Korean simultaneous interpreter and intercultural facilitator. Today he works in marketing and business development between Italy and South Korea, focusing on commercial relations and communication between the two countries.

David Doninotti

Secretary General, AICE

Secretary General of AICE – Italian Foreign Trade Association – and Secretary General of IMIT – Italian Managers for International Trade. Expert in foreign markets and internationalization processes, author of several publications on the topic.

Filippo Drago

Full Professor

Full Professor of Clinical Pharmacology at the University of Catania, Director of the Pharmacovigilance Unit of the University Hospital. Former member for many years of Italy’s CUF, CTS and AIFA’s Pricing and Reimbursement Committee. Independent consultant to several pharmaceutical companies on market access in Italy.

Simone Pieranni

Journalist and writer

Journalist and writer, Political Science graduate, founded China Files in 2009, a publishing agency based in Beijing collaborating with various Italian media with reports and articles on China. Lived in China from 2006 to 2014, writing for Italian and international outlets. Worked in the foreign desk of “il Manifesto” (2014–2022). Now at Chora Media, he produces and hosts a weekly podcast on Asia, Altri orienti. His latest book “2100. Come sarà l’Asia, come saremo noi” (Mondadori 2024), finalist for the Premio Strega 2025, offers a deep look at contemporary Asia.

Carlo Pizzati

Author and journalist

Author of 11 essays, novels and memoirs in Italian and English on transcultural, historical and contemporary themes. He has lived in New York, Mexico City, Buenos Aires, Madrid and Rome, teaching at renowned universities. Former author for Rai 3’s Report with Milena Gabanelli and host of La7’s Omnibus; since 2010 he has lived in India, collaborating with “Repubblica” and “La Stampa.” Recent works include “Il Fuggitivo,” “Una linea lampeggiante all’orizzonte,” “A History of Objects” and “La tigre e il drone.”

Sonia Selletti

Life Sciences Lawyer

Lawyer at the Milan Bar, admitted before the Court of Cassation. Co-founder and partner at Astolfi e Associati since 1995, Editor-in-chief of the legal journal “Rassegna di diritto farmaceutico e della salute,” and author of several publications. Her professional activity focuses on pharmaceutical and healthcare law, cosmetics, food supplements and medical devices (life sciences).

Yuu Shibata (Mrs.)

Italian Immigration and EU Legal Practice Manager at Mazzeschi SRL. Lawyer with a PhD in European Union Law; since 2018 she mainly assists companies in immigration processes. Specialized in Italy–Japan relations, she contributes to publications on law and immigration, offering legal support in Italian and European contexts.

Panel Guests Wo&Men Negotiation

Women’s leadership and strategic negotiation

Anna Maria Bardone

President, OCPI

Industrial Property Consultant at Barzanò & Zanardo S.p.A., President of the Italian Order of Industrial Property Consultants (OCPI), Vice President of the Unified Committee of Professions (CUP), Member of the European Economic and Social Committee.

Mariacristina Gherpelli

Site Manager, GHEPI S.r.l.

Former Partner and CEO, now Site Manager of GHEPI S.r.l., a company active in injection molding of plastics, accredited as a Research Laboratory of the Emilia-Romagna High Technology Network. GHEPI specializes in high-performance, expanded and recycled polymers for replacing metals and standard materials and reducing carbon footprint. Today GHEPI is part of the Japanese group JSP. ...

Michela Musso

Arel President
Abaco Team CEO

With Abaco since 2012, Architect, MRICS, she is CEO of Abaco Team and Executive Director of Abaco Engineering, the two companies of the Gabetti Group that cover the entire range of skills in management and technical services. She has gained extensive experience in real estate by working in consulting for technical and management advisory firms, assisting in the management of extraordinary real estate projects with both private and public, Italian and international operators. ...

The Department of Foreign Languages, Literatures and Cultures
of the University of Bergamo joins the Conference

Logo of the Department of Foreign Languages, Literatures and Cultures - University of Bergamo

Sponsored by

UniExportManager logo
Italian Managers for International Trade logo
University of Naples - L'Orientale logo
Italian Foreign Trade Association logo
Metropolitan Observatory of Milan logo
Rotary Milano International Net District 2041 logo

Sponsorship by institutions and organizations has been requested and is pending confirmation.

Organized by

International School of Negotiation logo
KIFRA logo
MAD logo
Essecieffe logo

ISN Partners

Collage logo
Studio Legale Bressan logo
Health and Mind Foundation logo
MFSD logo
Metaxù logo
Audio Innova srl logo
Cinema e Impresa Festival logo

The event has been submitted to the Consiglio Nazionale dei Dottori Commercialisti e degli Esperti Contabili for the assignment of 5 training credits.

With the patronage of

Logo Ordine Dei dottori Commercialisti E degli esperti Contabili - Bergamo

Venue and How to Reach Us

Centro Svizzero Milan – An exclusive venue in the heart of Milan

Centro Svizzero

Sala Meili

Via Palestro 2, 20121 Milan

How to get there

  • Metro: Line M1 (Red) - Palestro
  • Metro: Line M3 (Yellow) - Turati
  • Bus: Lines 61, 94
  • Parking: Available in the area

Request to participate

Fill out this form to request participation in the event.

We will contact you to confirm seat availability.

Limited Seats

150 in-person participants

Seats assigned in order of registration

Registration Deadline

18 November 2025

Participation is by invitation, but registration is mandatory for organizational reasons.

Live Streaming

Those who cannot attend in person will be able to follow the event live via paid streaming. For information contact the organizing secretariat: segreteria@isn-negotiation.it

Fill in your request

Information and Contacts

For any additional information about the agenda, participation methods or sponsorship opportunities:

Sponsorship Opportunities

Become a partner of our conference and support the creation of a culture of cooperative dialogue in international markets

The conference offers companies various sponsorship opportunities, designed to ensure targeted visibility and added value in line with specific needs and budget.

Participating as a sponsor means not only promoting your brand, but also positioning yourself as a key player on current issues such as interculturality and internationalization, strengthening your image as an innovative company attentive to global markets.

Platinum Package

€ 10,000
  • Prominent logo on all materials
  • Premium exhibition table
  • Speaking slot in the expert panel
  • Distribution of materials in the Welcome Kit
  • Mention in press releases and posts
  • Personalized certificate and 20 VIP invitations
  • One day of in-person training for the sponsor company at the ISN lab (max 10 people).

Gold Package

€ 5,000
  • Logo on main materials
  • Exhibition table
  • Speaking slot during the conference
  • Distribution of materials in the welcome kit
  • Mention in press releases and posts
  • Certificate and 10 VIP invitations
  • One day of online training offered by ISN (max 8 people)

Silver Package

€ 3,500
  • Logo in third position on all materials
  • Exhibition table
  • Distribution of materials in the welcome kit
  • Mention in press releases and posts
  • Certificate and 5 VIP invitations
  • 20% discount on an ISN LAB 2026 course

Partner Package

€ 1,500
  • Logo on all materials
  • Distribution of materials in the welcome kit
  • Presence on the website among supporting partners
  • Acknowledgment during the event
  • 10% discount on an ISN LAB 2026 course

Sponsorship Information

Companies interested in sponsorships can contact the ISN organizing team to evaluate custom packages, designed to meet needs not fully covered by the standard options presented.